LAST UPDATED ON 2021-02-25 16:38:22

OHSAA, Varsity Brands announce comprehensive partnership

COLUMBUS, Ohio - The Ohio High School Athletic Association announced on Thursday its partnership with Varsity Brands and its three operating businesses.

Varsity Brands will serve as the Association's preferred provider of products in "sport, spirit, and achievement."

Varsity has three business branches involved in the partnership: Varsity Spirit, who will serve as the preferred partner of the OHSAA promoting cheerleader and dance instruction (camps), cheerleading and dance apparel, fashion, uniforms, shoes, bows, warm-ups, and practice wear; BSN Sports, who will be the preferred distributor of sporting goods, apparel, and equipment; and Herff Jones, who will serve as the Official Championship Ring Partner for the OHSAA.

“The OHSAA and Varsity Brands share a belief that youth sports has a powerful ability to positively impact students, improve their lives and lead to a more fulfilling educational experience,” said Doug Ute, OHSAA Executive Director. “This partnership directly advances these goals by ensuring high school students across Ohio are equipped with best-in-class products from a well-resourced, dynamic, and committed partner like Varsity Brands.”

“Especially amid the pandemic, students across the country are finding support and inspiration from their involvement in sports and activities, and the OHSAA has been instrumental in ensuring safe participation across Ohio,” said Adam Blumenfeld, Varsity Brands CEO. “We are honored to support their efforts through this preferred partnership and look forward to helping young Ohioans live their dreams on the field and off. The OHSAA is an ideal partner for Varsity Brands as we look to expand partnerships like these with a shared mission of elevating student experiences.”